Georgi Zahariev took part in SoccerEx China

Georgi Zahariev, a football agent based in Bulgaria and founder of the Campionia agency, recently participated in SoccerEx China, a prominent global football conference held on Hainan Island. SoccerEx, organized three times annually across Asia, Europe, and America, is recognized as a leading driver of innovation in the football industry.

The event featured presentations and discussions by directors from FIFA and UEFA, presidents of leading football clubs and federations, prominent agents, legendary footballers, and other influential figures shaping the future of the sport. Leading companies also showcased innovative products and solutions for clubs and federations.

Key Highlights of SoccerEx China:

• The challenges and future of Chinese football (Cai Yun – Chinese Football Federation)
• The impact of data collection and analysis on football (Daniel Stenz – Technical Director, Shandong Luneng)
• The future of football recovery (Marie Farag, Nutritionist)
• 21st-century football marketing strategies (Luis Liu – Wanda Sports)
• Television rights, streaming, and advertising (Patrick Murphy – Football Marketing Asia)
• The Bundesliga’s fan engagement strategies in China (Patrick Stuber – Director, Bundesliga China)
• La Liga’s growing popularity in China (Sarah Zhu – La Liga China)
• FC Barcelona’s partnership revenue from Asia (Jordi Camps – FC Barcelona International Director)
• Changing fan allegiances among young people (Scott Moon – Director, City Football Group China)

These topics represent a selection of the discussions held during the event. Participants engaged in panel discussions and networking sessions, addressing contemporary issues in football.

This event provided Georgi Zahariev and Campionia with valuable insights into the global football landscape and emerging trends.