Georgi Zahariev during SoccerEx

The founder of Campionia Georgi Zahariev took part in one of the biggest football conferences in the world – SoccerEx. The the event took place in Hainan Island in China. SoccerEx is organized 3 times per year, once in Asia, Europe and America, and is considered the event that is the biggest driver of innovation in the world of football. Frequent guests and speakers are directors at FIFA and UEFA, presidents of leading football teams and local federations, famous agents, legendary footballers and people who are shaping the future of the most popular game in the world. At the same time, a number of leading companies use the event as an exhibition to present their innovative products and solutions to help clubs and federations around the world. Here is a short video that can help you get an idea of ​​what SoccerEx is (you can even see Georgi Zahariev shaking hands with a Chinese participant):

Some of the main highlights of SoccerEx China this year:

  • The adversities ahead of Chinese football and what is the future of the sport in the most populous country in the world (Cai Yun – Chinese Football Federation)
  • How data collection, processing and analysis is changing the world of football (Daniel Stenz – Technical Director of Shandong Lunon)
  • The future of football recovery (Marie Farag, nutritionist)
  • Promoting football in the 21st century – marketing strategies (Luis Liu – Wanda Sports)
  • Television rights, streaming, advertising (Patrick Murphy – Football Marketing Asia)
  • How the Bundesliga wins fans in China (Patrick Stuber – Director of the Bundesliga for China)
  • Why La Liga’s popularity is growing in China (Sarah Zhu – La Liga representative in China)
  • Why 40% of FC Barcelona’s partnership revenue comes from Asia (Jordi Camps – FC Barcelona International Director)
  • Why children no longer listen to their fathers on which team to sympathize with (Scott Moon – Director of City Football Group for China)

These are just some of the main topics that were discussed. During the event there were many panels in which each participant could join and ask questions. During the breaks, all lecturers and guests met in some of the designated areas and discussed in a narrower circle the problems of modern football. Here is a video of one of the most interesting discussions about coaching and working with youngsters. It was attended by the director of the Ajax AcademyCorne Groenendijk, Jean-Pierre Papin, Borussia Dortmund’s coordinator for China – Marius Lorenz and others:

 

Georgi Zahariev during SoccerEx China

Georgi Zahariev during SoccerEx China

Presentation during SoccerEx

Presentation during SoccerEx